Office of Nutrition Guidance and Analysis
Provides national leadership, technical expertise, and cooperation for development of the Dietary Guidelines for Americans, and Federal nutrition and economic initiatives.
This office —
- Leads Dietary Guidelines development jointly with the U.S. Department of Health and Human Services (HHS) to meet legislative mandate.
- Promotes national nutrition guidance through collaboration with Federal partners.
- Conducts systematic reviews through the Nutrition Evidence Library (NEL) to provide the strongest available evidence-based science to inform Federal nutrition programs, policies and communications. Provides public access to these timely scientific reviews.
- Ensures that Federal dietary guidance for consumers is consistent with the Dietary Guidelines and is supported across Federal departments, by co-leading with HHS, the Dietary Guidance Review Committee.
- Conducts research and analysis, including development of the following:
- The USDA Food Plans, including: the Thrifty Food Plan, which is the basis for allotments in SNAP (Supplemental Nutrition Assistance Program); Moderate Cost and Liberal Food Plans, which serve as the basis for the military’s food allowance for service members; and the Low Cost Food Plan, which is used by bankruptcy courts.
- Expenditures on Children by Families: used for personal finance education and to inform child support and foster care amounts.
- Healthy Eating Index: an analytic tool used to assess how well diets align with the Dietary Guidelines.
- USDA Food Patterns: provide examples of food types and amounts that meet the Dietary Guidelines at a variety of calorie levels.
Office of Nutrition Marketing and Communications
Designs, leads, and implements a wide range of nutrition education and communication projects.
This office —
- Develops and promotes tested, actionable nutrition and health messages.
- Motivates consumers to adopt behaviors for making healthy food choices and being physically active.
- Leads marketing and communications research involving consumers, health professionals, and nutrition educators.
- Builds public-private partnerships to help multiply the dissemination of messages.
- Manages and leverages social media platforms to extend messages, drive traffic to ChooseMyPlate.gov, and engage with target audiences.
- Provides personalized nutrition guidance to consumers interested in making healthy food and physical activity choices via the SuperTracker interactive tool.
- Provides customer support to consumers and professionals.
- Created and manages CNPP’s websites: www.cnpp.usda.gov and www.ChooseMyPlate.gov.