About CNPP


Small MyPlate IconThe Center for Nutrition Policy and Promotion (CNPP) was created within the U.S. Department of Agriculture in 1994. Together with the Food and Nutrition Service (FNS), CNPP reports to the Office of the Under Secretary for Food, Nutrition, and Consumer Services. CNPP’s mission is to improve the health of Americans by developing and promoting dietary guidance that links scientific research to the nutrition needs of consumers.
The staff at CNPP is composed primarily of nutritionists, nutrition scientists, dietitians, economists, and policy experts. CNPP staff help to define and coordinate nutrition education policy within USDA and to translate nutrition research into information and materials for consumers; policymakers; and professionals in health, education, industry, and media. 
CNPP carries out its mission to improve the health of Americans by (1) advancing and promoting food and nutrition guidance for all Americans; (2) assessing diet quality; and (3) advancing consumer, nutrition, and food economic knowledge.

CNPP Divisions

Office of Nutrition Guidance and Analysis

Provides national leadership, technical expertise, and cooperation for development of the legislatively mandated Dietary Guidelines for Americans (DGA) as well as other nutrition policy programs. 

This office —

  Leads Dietary Guidelines policy development to meet legislative mandate.

  Promotes national nutrition policy through collaboration with Federal partners. Established DietaryGuidelines.gov.

  Conducts systematic reviews through the Nutrition Evidence Library to provide the strongest available evidence-based science to inform Federal policies and programs. Established and supports NEL.gov.

  Ensures that Federal dietary guidance is consistent with the DGA and is supported across Federal departments, by leading USDA’s Dietary Guidance Working Group.

  Translates science-based guidance into content for consumer materials.

  Conducts policy-related research, including development of the following:

  The USDA Food Plans, including: the Thrifty Food Plan, which is the basis for allotments in SNAP (Supplemental Nutrition Assistance Program); Moderate Cost and Liberal Food Plans, which serve as the basis for the military’s food allowance for service members; and the Low Cost Food Plan, which is used by bankruptcy courts.

  Expenditures on Children by Families: used to set child support and foster care guidelines.

  Healthy Eating Index: a report card on national diet quality.

  USDA Food Patterns: the technical basis for nutrition education materials and tools.


Office of Nutrition Marketing and Communications

Designs, leads, and implements a wide range of nutrition education, marketing, communications, and promotion projects.

This office —

  Develops and promotes tested, actionable nutrition and health messages. 

  Motivates consumers to adopt behaviors for making wise food choices and being physically active.

  Leads marketing and communications research involving consumers, health professionals, and nutrition educators.

  Builds partnerships to help multiply the dissemination of messages.

  Manages and leverages social media platforms to extend messages, drive traffic to ChooseMyPlate.gov, and engage with target audiences.

  Provides personalized nutrition guidance and empowers Americans to make healthy food and physical activity choices via the SuperTracker interactive tool.

  Provides customer support to consumers and professionals.

  Creates and manages CNPP’s Web sites: www.cnpp.usda.gov and www.ChooseMyPlate.gov.

   Leverages Government efforts to challenge Americans across spectrums to create engaging Web-based applications that encourage healthful eating and increased physical activity.